HOME BARGAINS STANDS OUT WITH THE IMPLEMENTATION OF
CAEM WIRE SHELVES.

After numerous meetings between CAEM, Home Bargains and its appointed designer, several solutions were suggested. The structure of the shelves was not seen as an issue but the capacity was, they also wanted to ensure merchandising space was maximised whilst still providing clear visibility of products. The Home Bargains team were also not afraid to break away from the norm and stand out from the competitors.

The Solution

CAEM happily accepted the challenge to engineer the new consumer experience for Home Bargains keeping in mind its core values: solidity of solutions, durability of materials and finishes, and the health and safety of the end consumer.

CAEM’s research and development team worked closely with Home Bargains to create a number of standard and custom options. CAEM then set up a special showroom that contained options that would deliver the overall concepts and the directions the client wanted to go to.

After consideration Home Bargains settled on CAEM’s time tested TN9 shelving solution due to its reliability and flexibility, they then looked at ways to improve the visibility of product and how they could make the retail environment stand out as Home Bargains own.

At this point CAEM demonstrated its wire shelves and these proved to be the perfect choice. This technology made the biggest difference to the way the shelves functioned in the retail space. The introduction of wire helped reduce the bulky appearance of the shelves, lightening their look and providing the ability for consumers to see more of the products on display.

Additionally, Home Bargains wanted to move away from the traditional White or Ivory shelving systems for most of its store space. CAEM has a unique ability to provide custom powder and plasticised steel coatings to its products from its manufacturing centres in the UK and Italy. These coatings guarantee the durability over and above the paint used on other systems resulting in a longer shelf life, they also allow displays to be provided in a large variety of colours.

Home Bargains wanted to choose a colour that complimented its wide number of ranges, was clean to the eye and would not tarnish over time. Though CAEM supplied a wide variety of colours it was decided that an Anthracite was required which was new, and custom made for Home Bargains. This custom Anthracite colour resulted in an amazing aesthetic look and ensures the shelves will retain their fresh look even several decades after opening.

Additionally, modifications were made to the design of the shelves to make 100% use of the shelf space available for merchandising. This was achieved by including less obstructive shelf edging that enhances the display of products for sale.